coffee oil

This digital document is an article from Tea & Coffee Trade Journal, published by Lockwood Trade Journal Co., Inc. on January 1, 1995. The length of the article is 3417 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Coffee and tea flavor trends. (part 1)
Author: Shea Sturdivant
Publication: Tea & Coffee Trade Journal (Magazine/Journal)
Date: January 1, 1995
Publisher: Lockwood Trade Journal Co., Inc.
Volume: v167 Issue: n1 Page: p30(6)

Distributed by Thomson Gale

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This report was created for strategic planners, international executives and import/export managers who are concerned with the market for cocoa butter, cocoa fat, or cocoa oil. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for cocoa butter, cocoa fat, or cocoa oil for those countries serving the world market via exports or supplying from various countries via imports. I do so for the current year based on a variety of key historical indicators and econometric models.

On the demand side, exporters and strategic planners approaching the world market face a number of questions. Which countries are supplying cocoa butter, cocoa fat, or cocoa oil? What is the dollar value of these imports? How much do the imports of cocoa butter, cocoa fat, or cocoa oil vary from one country to another? Do exporters serving the world market have similar market shares across the importing countries? Which countries supply the most exports of cocoa butter, cocoa fat, or cocoa oil? Which countries are buying their exports? What is the value of these exports and which countries are the largest buyers?

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This report was created for strategic planners, international marketing executives and export managers whose primary concern is the world market for cocoa butter, cocoa fat, or cocoa oil. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for cocoa butter, cocoa fat, or cocoa oil for those firms serving the world via exports and foreign direct investment. It does so for the current year based on a variety of key historical indicators and econometric models.

In what follows, this report begins by summarizing the world market for cocoa butter, cocoa fat, or cocoa oil exports. The total level of exports on a worldwide basis is based on a model that aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on supply-side dynamics, market shares by country of origin are then calculated across each country market. These shares lead to a volume of export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each supplier and the destinations (countries served by the supplier country). From these figures, world rankings are calculated. In this way, all the figures provided in this report are forecasts that can be combined with internal information for strategic planning purposes.

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This report was created for strategic planners, international marketing executives and export managers whose primary concern is the world market for cocoa butter, cocoa fat, or cocoa oil. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for cocoa butter, cocoa fat, or cocoa oil for those firms serving the world via exports and foreign direct investment. It does so for the current year based on a variety of key historical indicators and econometric models.

In what follows, this report begins by summarizing the world exporter’s market for cocoa butter, cocoa fat, or cocoa oil. The total level of exports on a worldwide basis is based on a model that aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on supply-side dynamics, market shares by country of origin are then calculated across each country market. These shares lead to a volume of import values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each market and the shares that competitors (countries serving that market) are likely to receive this year. From these figures, world rankings are calculated to allow managers to prioritize markets. In this way, all the figures provided in this report are forecasts that can be combined with internal information for strategic planning purposes.
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